Business Case · 06
Go-to-Market
Distribution Model
npm-first, developer-viral. Nirnex installs in one command. There is no signup, no account required, no data leaving the machine. The zero-friction install is the top of the funnel.
npm install -g @nirnex/cli
Growth Loops
Loop 1 — Individual → Team
- Developer installs Nirnex individually
- Uses it on a complex task, avoids a regression
- Shows the Decision Ledger trace to their tech lead
- Tech lead installs Nirnex for the whole team
Accelerant: The trace output is shareable. Developers naturally share it when debugging or in code review.
Loop 2 — Team → Org
- Team uses Nirnex for 60+ days, accumulates ground truth data
- Calibration cycle produces measurable improvement in lane classification accuracy
- Platform/DevEx team sees the data and wants it org-wide
Accelerant: Calibration metrics are exportable as a report. Platform teams love data.
Launch Sequence
| Phase | Target | Goal |
|---|---|---|
| Alpha (now) | 50 individual developers | Product-market fit signal |
| Beta | 5 teams, 3–10 devs each | Team workflow validation |
| Public launch | HN, r/programming, dev Twitter | npm install count, Pro conversions |
| Team push | Direct outreach to tech leads at AI-heavy teams | First 20 team licenses |
Key Metric
Weekly active indexers — the number of developers whose post-commit hook ran in the last 7 days. This is the truest proxy for daily value delivery.